photo credit ClaraDon via Flickr
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work … Read More.
Our Clients Say it Best
Contact Us
Paradux Media Group
contact@paraduxmedia.com
541-727-0627 | 855-PAR-ADUX
PO Box 81, Eagle Point, OR 97524
Why You Need a Brand Narrative
By in
Finding Brand Blog
A Cup of Tea for Your Brand
Ever watch a tea bag enter a hot cup of water? Notice how the dark tea slowly starts to balloon out and around the bag, finding it’s way into every corner of the cup. Eventually, the entire cup of tea is colored evenly by the tea – and the taste permeates through the entire cup evenly.
photo by … Read More.
Is Your Brand Listening?
One of the most important things a brand can and should do to improve is to listen. Admittedly, listening is also one of the most difficult things to do. We all, inevitably want to jump in, correct, and respond to criticism and constructive feedback. If you can hear the full measure of the information being … Read More.
By in
Finding Brand Blog
How are You Better than Your Competition?
photo credit: AdamKR
I don’t care what industry you’re in, when you look around the landscape of those businesses that do what you do, you compare your business to the work that they do. And you have opinions about their work – either you respect it or you don’t. But the thing is, you know … Read More.
By in
Finding Brand Blog
Your Brand Should be an Informational Resource
photo credit: AnnieGreenSprings
One of the most powerful ways that you can (and should) use your brand is to position it as an informational resource for your customers. Think about it, each and everyone of us accumulates a significant amount of information/trivia in our given field simply because we work in that field.
Remember when you were … Read More.
By in
Finding Brand Blog
Syncing up Your Messages
photo credit: andrewrennie
I’ve sat in a lot of rooms lately with small business owners and discussed the imperative nature of syncing all their outbound messages together. And while it sounds good, it’s very often not something happens with great regularity. But doing so will help you to maximize your brand message and get the … Read More.
By in
Finding Brand Blog
Your Brand is Your Story
photo credit mac.rj
An easy way to think of your brand is to understand that it is the story of your business. It’s about the history of your business, it’s about you as a protagonist, it’s about the evils you battle in this world, and it’s about the gang of people you hang out with and … Read More.
By in
Finding Brand Blog
Branding Consistently
The hardest part about branding is keeping tight control on your consistency — always using the same logo, sticking with your tag line, maintaining your presence in the media, sticking with YOUR plan. The reason that consistency is hard is that it’s so much easier, and often expeditious, to get things done and checked off … Read More.
By in
Finding Brand Blog