Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Your business isn’t too small to hire an advertising agency
A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around…
What are the initial steps of brand building?
Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting…
Official Branding Gurus in 2015
When Global Gurus announced the World’s Top 30 Brand Professionals for 2015, the consulting industry took notice. The research organization has 11 Global Guru categories, including leadership, management, coaching and brand. The award has real meaning because the many people honored are selected by an independent group of judges who assess whether award nominees meet…
4 Branding Trends for 2015
Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need…
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand…
Tisha Oehmen’s Interview with Bill Meyer about Finding Brand
I had a great opportunity to sit down with Bill Meyer this morning, on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from…
A Little Bit about Paradux Media Group
Who are Our Best Clients? We’re interested in working with businesses that have a clear vision of where they’re going. In our experience, business owners who have vision for where the business is going, allows us to do our very best work. The reason is that we work from a strategic basis. Everything we do…
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that “branding, for most businesses, was a waste of time and money.” This person’s position was that branding was OK for companies like Xerox or Nike, but far too expensive and far too time-consuming for average businesses, who…
Tips for Using Evernote in Marketing
You know how it goes, you find a great article online that has a great fact or tidbit in it. Later that week (or month) you are talking about just that article with a colleague and you want to send them the article…but here’s the rub. You have to find that article again. With so…
Making the Most of Social Media
Many significant aspects comprise digital marketing. From search engine optimization to web design, various components establish the foundation for success. Important as it may be to integrate all the different strategies, forecasts show that one channel will play a key role in shaping your online presence this year and for the rest to come: social…
Approaches to Brand Architecture
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, is a term which refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from their brand is largely…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and…
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and…
5 Ways to Know it’s Time to Change Your Brand Logo
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let’s be honest — they often don’t) they are often tired, worn, and clearly out of date. True, it’s a balancing act between keeping true to your brand position and admitting that it’s…old. Here are…
Top 15 Finding Brand Blog Posts in 2012
I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap…
The Power of the Brand Narrative in the Brand Book
There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,…
Tisha Oehmen Named to the January 2013 Top 100 Branding Experts to Follow on Twitter
Tisha Oehmen was honored again to be named #2 on the Top 100 Branding Experts to Follow on Twitter list compiled by Evan Carmichael. This is the 5th consecutive month she has held this position. Check out Evan Carmichael’s Posts, or the PDF versions of the articles. January 2013 Top 100 Branding Experts to Follow…
Annual Strategic Marketing Plan Template
Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important part —…
Trends for Marketing in 2020
It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out of…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…