Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a revitalised brand perception campaign. These tips and suggestions will help ensure you get the very best results.
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How To Refresh Your Brand This Spring
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Ducking In Blog
A New Logo for Asante
Old Asante Logo
All logos tend to go through an evolutionary process about every 5 years. And Asante Health System, a Southern Oregon Medical Network which included two hospitals, knew it was time for a new logo. Their current logo did not represent the strength, solidity, or up-to-date technology that is a hallmark of their facilities. … Read More.
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Asante
Writing the Brand Manifesto and Tagline for the Brand Book
Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The … Read More.
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Finding Brand Blog
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
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Finding Brand Blog
What’s the Difference? Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines
A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, … Read More.
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Finding Brand Blog
Venn Diagram for the Brand Book
Once you’ve identified your keywords for your brand and brand book, it’s important to both test them, and to demonstrate their relationship with regard to your brand position. You’ll recall from our last post that we settled on the following keywords: imagination, friend, joy, clean, charity, children, dream, chubby, bathtime, and squeeze. To explore the relationship … Read More.
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Finding Brand Blog
Keywords for Your Brand’s Position
With your Brand’s history complete for the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out.
Identify Keywords for the Brand Book
Copy the text you wrote for the brand book on the history of your … Read More.
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Finding Brand Blog
Start at the Beginning of the Brand Book
As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied, but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. … Read More.
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Finding Brand Blog