In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?“ in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog.
When I was just starting out in marketing, my boss asked me to have a brand … Read More.
The Heavens Parted and Delivered the Brand Book
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Finding Brand Blog
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying!
I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for their … Read More.
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Finding Brand Blog
The Right Plan – Individual Consultation Radio Commercial
Kellie at The Right Nutrition Plan wanted a commercial for the summer that reminded people that they could enjoy the summer, and experience it’s full measure — if they had the energy to do so. This commercial was the answer to that need.
Branding Television Commercial for Brenner’s Furniture
Brenner’s Furniture, the largest selection of furniture in Lane County… Located in downtown Eugene Oregon. Locally owned and family run since 1938. Everyday is a great day to buy at Brenner’s
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Brenners Furniture, Clients
Finding Brand on Paradux Media Group!
It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.”
The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the Pond, … Read More.
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Finding Brand Blog
Your Competition Makes You Better
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical … Read More.
The American Dream Can be Your Brand
A bit of a rant today — I’ve seen several situations recently where an individual has overcome some pretty impressive life challenges, pulled themselves up against the odds, conceived of, and opened a business that is operating that business in the black in this economy. Any of those alone would be a significant accomplishment, but … Read More.
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Finding Brand Blog
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals - not unlike trees spreading their branches toward sunlight.
photo credit joiseshowaa
Just like trees, brands need to morph, … Read More.