Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Identify Your Brand Position by Using Brand Keywords

With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the…

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Radio vs Social Media

The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities.  A lot of small business owners invest in radio every month.  These same business owners scratch their head and wonder what or how does social media fit into…

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Separation of Personal Page and Business Page Like Separation of Church and State

A lot of us have Facebook personal pages as well as business pages.  A pet peeve of mine is people who spend most of their time on their personal page talking about their business and sharing the links from their business and then ask me to ‘Like’ their business page.  Why?  You’re filling me in…

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We Can’t All Speak The Same Can We?

We see the blogs every day 5 ways to do this, 10 ways to do that, this is how you need to do social media.  If we all operated our social media the way the guru’s say, then what would separate social media from everything else.  One of the things I enjoy about social media is…

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