Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are lots of ways to do it; you just have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?…
Unexpected Branding Opportunities
In any business, there are the expected branding opportunities, television commercials, radio, signs in the store, and even employee shirts. But some unexpected branding opportunities give you a chance to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, brash, friendly, kind, or in your…
Branding with Window Clings
Many retail establishments are well positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location, and specifically their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. Granted, in…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your brand, your customers, and your…
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…