Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Do You Have a Website?
71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…
Why Small Businesses Need More Videos
When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling…
Your business isn’t too small to hire an advertising agency
A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around…
Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage…
Learning to Use Google Analytics is a Valuable Tool
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get…
Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a…
Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that…
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in…
Why Hiring a Professional Marketing Firm Can Pay Off Big
Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may appeal to you to hire a cheap freelancer or an individual who charges rock-bottom rates…
Marketing Tips To Get Your Small Business Off The Ground
You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the difference between succeeding or failing. To maximize your marketing efforts, try these marketing tips. Marketing…
How to effectively reach your brand target audience
BRAND DEVELOPMENT SOLUTIONS For any business to have a successful foundation, they need to establish a solid brand. The brand is the face of the company, and when it is well structured, it not only goes a long way in attracting a loyal customer base, it also enhances the business chances of maximizing on profits.…
The Google+ SEO Effect
It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google is still king of the search. Over the past 12 to 18 months businesses of every nature have added Facebook…
Four Step To Get Your Small Business G+ Ready
The jury is still out on how deep Google+ will penetrate the mainstream audience. It is the fastest growing social media platform to date, so if you are a small business owner you have to have an eye on it. Here are four steps as a small business owner that you should be looking at…
Five Ways to Create Local Loyalty
Creating loyalty with your customers today is a tough job. In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie? Is it with the business owner that has been in and supported the community for years or is it with whoever has the lowest price? It is not easy…
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for…
Always Be Willing To Learn
Life is all about learning, and if you are not learning then you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and departments so our clients can truly have an all-in-one advertising agency. With the explosion of social media and all the other marketing possibilities…
Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread their philosophy of shopping local. Last year over…
What Does Google+ Mean To The Local Business Owner
So you are a business owner, maybe a small brick and mortar store. Over the past year or so, you developed a business page on Facebook. You’ve invested time in posting and replying to posts, worked hard to built ‘Likes’ and done what’s necessary to develop a relationship and engage with your community on your…
Twitter Rules, Let’s Not and Say We Did!
Why must we attach so many rules and expectations to what we do? Every day people seem to install new rules of how we should tweet. If we all followed the same rules and tweeted the same way how boring would that be? Isn’t the boredom from traditional media what helped create and drive us…
Facebook ‘Likes’ Harder To Come By
Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business. For me a couple…