A website is important today, regardless of the size of your business. The smaller your business, the more critical a website has become to reach customers in the Medford, Grants Pass area. The good news, with today’s technology web designs have never been easier or more affordable.
Still over half of all businesses in the Medford, … Read More.
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Beyond the Pond Blog
What’s the Difference? Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines
A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, … Read More.
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Finding Brand Blog
Putting and Advertising Both Can Drive You Nuts.
There are many life comparisons that can be drawn to golf, advertising is one. I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that. Last year I began to lose confidence with my putter. It began last fall with the club … Read More.
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Beyond the Pond Blog
Is Your Brand Listening?
One of the most important things a brand can and should do to improve is to listen. Admittedly, listening is also one of the most difficult things to do. We all, inevitably want to jump in, correct, and respond to criticism and constructive feedback. If you can hear the full measure of the information being … Read More.
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Finding Brand Blog
Starbucks without Limitations
photo credit: Starbucks
By now you’ve probably heard that Starbucks has introduced a new logo, with intentions of moving into the realm of Apple and Nike — a logo without words. It’s a bold move, and one that not many companies have the brand equity to pull off – however, given Starbuck’s significant marketshare they are … Read More.
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Finding Brand Blog
Separation of Personal Page and Business Page Like Separation of Church and State
photo credit: kelp1966
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their personal page talking about their business and sharing the links from their business and then ask me to ‘Like’ their business page. Why? You’re filling … Read More.
How the Marketing Landscape has Changed for 2011
The marketing landscape is changing quite rapidly these days, if you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today and more importantly, you’ll miss significant opportunities as we move into 2011.
eMarketer.com Email, Social Media to See More Marketing Dollars in 2011
Trends of 2010 out there in blog-land this week, … Read More.
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Finding Brand Blog
Managing a Personal and Professional Profile in Facebook
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to Facebook’s profile last night. Up front and center when you go to someone’s page is a short bio announcing to the world where you work, where you studied, where you live, … Read More.
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Finding Brand Blog