A website is important today, regardless of the size of your business. The smaller your business, the more critical a website has become to reach customers in the Medford, Grants Pass area. The good news, with today’s technology web designs have never been easier or more affordable.
Still over half of all businesses in the Medford, … Read More.
A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, … Read More.
photo credit: Starbucks
By now you’ve probably heard that Starbucks has introduced a new logo, with intentions of moving into the realm of Apple and Nike — a logo without words. It’s a bold move, and one that not many companies have the brand equity to pull off – however, given Starbuck’s significant marketshare they are … Read More.