Five Ways To Increase Your ‘Local’ Social Media Presence

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I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients.  Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns. Values, like recently our local Humane Society… Read More

Facebook ‘Likes’ Harder To Come By

photo credit: HikingArtist.com Facebook ‘Likes’ aren’t as easy to come by as they were two years ago.  Back when few businesses were  taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business.  For… Read More

Radio vs Social Media

The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities.  A lot of small business owners invest in radio every month.  These same business owners scratch their head and wonder what or how does social media fit into… Read More

Tweeting with Frequency

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As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all… Read More

Keeping it Simple

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For most small business owners dealing with the media is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique… Read More