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Cause Marketing for Brands

How many times has a news story broken that reveals a profound injustice? Too often I’d argue. If you’re not an Auburn fan (or you don’t know one) you may not have heard about the poisoning of the trees at Toomer’s Corner by someone claiming to be an Alabama Fan.
photo credit Tide for Toomers
These trees were … Read More.

Meet Your Customers Where They Spend Their Free Time

Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them.
Photo credit: cheryl.dudley

The regional section in the Horse Fancier’s magazine?
Sponsoring a show?
Partnering with the local grange on … Read More.


Make Your Brand Memorable

What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day? Crazy sports fan? Brand is all about personality and personalities are … Read More.