Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Marketing to Businesses vs. Consumers: What’s the Difference?
In the vast and ever-evolving advertising and marketing landscape, one size rarely fits all. The strategies that work wonders for converting consumer customers might not yield the same results when targeting commercial clients. To navigate this terrain, businesses need a tailored approach that understands the distinct needs, behaviors, and tactics of successful marketing to businesses…
Protecting Consumer Privacy and the Value of First-Party Data
In an age where information and transactions flow freely online, it is almost impossible to manage a business without a web presence. Yet this technology comes with some unique challenges. Unlike traditional brick and mortar, its much harder to see who is shopping from you or even how many consumers show interest in your products…
Why We Use WordPress at Paradux Media Group, and You Should, Too
When companies think about creating or updating their websites, they go many different routes in developing their solutions. Simple “DIY” solutions like WIX are very tempting for new, small businesses, while larger, established companies often think coding their sites from scratch using “business branded” content management systems like Adobe Experience are the way to go.…
The Name of the Game for 2021 Business Success is E-Commerce
Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%. That 20% spread gained in only three months represents the total amount of growth during…
How B2B Companies Can Use Social Media
Surprisingly there are some companies out there who have yet to start using social media for their business. These companies just don’t see how sites like Facebook and Twitter will benefit their business, and most of these companies tend to fall in the B2B category. And when you think about it, who can blame them?…