Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Do You Know How You Stack up to the Competition?

Philip Kotler described the importance of understanding the competition with his quote:  “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.”  To outperform your competition, you need to understand them.  If you haven’t performed a competitive analysis recently, now is the perfect time to…

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Keywords: The Complex Building Blocks Of SEO

The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance…

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How to Carry Your Brand Over to Your Communication Tools

People often think that they’re great communicators, when in truth, they’re not as skilled as they assume. Failing to listen, ignoring nonverbal signs and speaking unclearly can all create communication barriers. In writing, a couple of important communication elements are removed, which can make it even more difficult to actually say what you mean to…

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How are You Better than Your Competition?

I don’t care what industry you’re in when you look at the landscape of those businesses that do what you do; you compare your business to the work that they do. And you have opinions about their work – either you respect it, or you don’t. But the thing is, you know how your business…

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