Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It’s equally at home either in the Boardroom as an outgrowth of strategy, as it is in the Human Resources Suite, as a compliment to internal culture, and of course, in the Business Development group as a business acquisition plan.
Strategic Marketing Vision … Read More.
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Strategic Marketing Vision
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Finding Brand Blog
3 Questions to Ask for Marketing Success
Internal politics are often the bane of any Marketing Manager’s existence. There is always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy. It attacks the marketing framework from … Read More.
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Finding Brand Blog
Annual Strategic Marketing Plan Template
photo credit CostinThampikutty.com
Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important … Read More.
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Finding Brand Blog
Branding 101: How to Identify Your Target Audience
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating … Read More.
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Ducking In Blog
Trends for Marketing in 2020
It’s hard as marketers to get far enough out of the day to day to really observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out … Read More.
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Finding Brand Blog
Asante Focus Groups
In the world of marketing, focus groups are an important tool for acquiring feedback regarding new products, as well as strategic decisions. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product/idea, to discuss, view, and/or test the new product/idea before it is made available to the public. … Read More.
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Asante