Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
The Importance of SEO and Content Marketing
Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,…
Advertising In 2018: Trends, Tips, And Techniques
In today’s world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more industry influence, or enhancing the type and extent of your communication with customers, it’s important to realize that learning more about the sphere of marketing…
Why Using Content Marketing Makes Sense
Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes…
Do Brands Matter?
In today’s world of advertising opportunities coupled with the rise of social media, it’s easy to ask the question, “Do Brands Matter?” It will be no surprise to you if you’ve been following the blog that the answer (in my opinion) is a resounding, “YES, Brands Matter!” Let me explain why. The Reasons Brands Matter…
Content Marketing Ideas
Content marketing is a marketing strategy that deals mainly with creating and sharing different types of media and publishing content that will later be used to bring in new customers or retain older customers for any business. For people who have businesses online or brick and mortar stores, it is important to keep business up…
4 Small Business Marketing Trends for 2015
Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group,…
How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business)
By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press…
Think of SEO Like You Think of a Recipe for Soup to Find Success
Unless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on organic SEO techniques that…
What Is Inbound Marketing and Why Should You Care?
What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of…
5 Reasons Your Business Needs To Be Using Google+ For Content Marketing
Whether you work in SEO, Social or Online Marketing in general, it’s highly likely that you’ll have come across the phrase ‘content marketing’ at least once or twice in the last year. Thanks to Google’s latest algorithm updates, creating great, high quality, shareable content is now more important and essential than ever before for any…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…