The second part of most Corporate Identity Packages in a rebranding campaign is usually business cards. In fact, we often have conversations in our office about whether the business card is the “chicken” to the stationary’s “egg”. Which comes first? Both – usually simultaneously.
This was the case for Lovejoy Hospice. Their stationary and envelopes both … Read More.
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Lovejoy Hospice Business Cards
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Lovejoy Hospice
Lovejoy Hospice Stationary & Envelopes
Traditionally, and with good reason, one of the first elements of a rebranding campaign after the logo is Corporate Identity (Stationary and Envelopes). The reasons for starting with these elements is that they usually dictate the way the rest of the print collateral is designed. They are also often the first pieces that will go … Read More.
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Lovejoy Hospice
Asante Brand Book
With any new brand element, usually comes the Brand Book. Asante’s new logo and Master Brand provided the ideal opportunity to define the new corporate identity. The actual “Brand Book” comes in two volumes. The first, designed for the average Asante employee and strategic partner to understand what the organization is about. The second for … Read More.
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Asante
Brenner's Thank You Cards
Keeping in your corporate identity is so important, if you need help just read our finding brand blogs. The corporate identity begins at first impression and last impression. It’s the last impression that brings us to ‘thank you’ cards.
Thank you cards are a great way to finish a transaction. They can come in many different … Read More.
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Brenners Furniture
Tidal Zone Maintenance Logo Design Brand Development
Does your logo tell a story? Is there something in the font, look, feel that gives someone an idea of what you do? Is there something that the more you look into it the more you see or feel?
Tidal Zone Maintenance is company owned by Jody Grow that specializes in setting up, designing and cleaning … Read More.
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Tidal Zone Maintenance
Travis Sheets Stationary
Putting Travis Sheets’ new logo to use required a set of stationary, or corporate identity pieces. The logo really begins to come to life when it starts getting used on a daily basis. For Travis, we designed stationary, envelopes, thank you notes, and business cards. Click on the thumbnails below to see the complete piece.
#gallery-1 … Read More.
Strategies for Handling Bad Press
Despite your best efforts, your brand will occasionally be maligned by well-intentioned (or otherwise) individuals and brands. Sometimes it will occur because you failed to execute something as well as you could, sometimes it will be because you’re the brand with the most top-of-mind awareness in your marketplace. Sometimes, it’s because the other brand is … Read More.
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Finding Brand Blog
A Cup of Tea for Your Brand
Ever watch a tea bag enter a hot cup of water? Notice how the dark tea slowly starts to balloon out and around the bag, finding it’s way into every corner of the cup. Eventually, the entire cup of tea is colored evenly by the tea – and the taste permeates through the entire cup evenly.
photo by … Read More.