Despite your best efforts, your brand will occasionally be maligned by well-intentioned (or otherwise) individuals and brands. Sometimes it will occur because you failed to execute something as well as you could, sometimes it will be because you’re the brand with the most top-of-mind awareness in your marketplace. Sometimes, it’s because the other brand is … Read More.
Ever watch a tea bag enter a hot cup of water? Notice how the dark tea slowly starts to balloon out and around the bag, finding it’s way into every corner of the cup. Eventually, the entire cup of tea is colored evenly by the tea – and the taste permeates through the entire cup evenly.
photo by … Read More.
I’m going to let you in on a secret…I LOVE to bake from scratch-it’s really a passion. To me there is nothing more satisfying than taking a bunch of raw ingredients and mixing them together in the right proportions to create something tasty and soul satisfying. Each recipe is different, french bread just requires four ingredients, … Read More.
A few months ago, Simon Mainwaring made a post titled, Social media explained by a 9-year-old in one sentence. In it he shares a quote that he saw at the Portland Children’s Museum by a 9-year-old Elyssa which said,
“When I make my art about a flower it is not showing you who the flower is, but … Read More.
I’m pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions – Not Words is critical to your business success.
Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line, or … Read More.
If you’ve got more than one location, it just got at least three-times as hard to keep your brand consistent. “If I have two locations, shouldn’t it just be two-times as hard?” you ask. Unfortunately, it doesn’t work out that way.
Having more than one location usually means that you have to split your time between … Read More.
I’m constantly amazed at how often we in the marketing profession, and those in business, assume that rebranding has to be expensive! This misnomer is honestly come by though, because in good times, it’s really easy to spend a lot of money on updating your image. But having cash ready to spend isn’t a prerequisite to creating … Read More.