It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves.
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Given the high search priority to review … Read More.
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Beyond the Pond Blog
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that?
Successful brands start with a story that their … Read More.
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Paradux Media Group News
Brenner’s Valued Customer Letter
“Dear Valued Customer” letters are an important part of any marketing. It’s a great way to talk to and offer insider deals to you BEST customers. It’s always more affordable and efficient to get your current customer increase their buying cycle with you than to convert a new customer.
The most important detail with the “Dear … Read More.
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Brenners Furniture
Winning Social Media with Pinterest
Pinterest is one of the newest social media sensations on the web. It skyrocketed into popularity during the fall of 2011 and has been steadily growing at an amazing rate ever since. In fact, it has a 0% attrition rate – this means that either no users are stopping their use of the site, or … Read More.
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Ducking In Blog
Sustainable Sanctuary Coalition Brochure
Sustainable Sanctuary Coalition wanted a brochure to help them tell their story and align with their brand position. Working with Mark Heminger as Art Director and Copywriter, we created the graphic design for this brochure. The completed brochure features a two-panel layout, making it stand out in a sea of three-panel brochures.
Top Ten Ways to Boost Small Business Sales
If there’s one thing that just about every small business could do with, it’s more sales. And never has this been more the case than now when even the best run businesses are finding themselves a little short on customers. Unfortunately however, boosting sales is a lot easier said than done. It’s also a goal … Read More.
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Ducking In Blog
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful … Read More.
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Finding Brand Blog
5 Business Tips Everyone Should Know
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Whether you’ve been in business for one day or twenty years it’s really important to understand the basic business fundamentals. To this end I have compiled five of my best tips for business success. So let’s get started.
Know your point of difference:
It doesn’t matter if you … Read More.
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Ducking In Blog