Today marketing requires more layers than ever before. Years ago the business owner could choose one or more of the three traditional media outlets and call it good. With the continual downward spiral of traditional media, business owners must find layers to define the position their business has in the community.
Social Media is a great way to add … Read More.
Layers, the more the better
By in
Beyond the Pond Blog
Are You a Part of Small Business Saturday?
Have you heard of Small Business Saturday? It’s occurring November 27 (that’s tomorrow!) It’s a movement that currently has 1,067,928 fans on their Facebook page and is being supported with television, YouTube, press releases, etc. The concept is simple:
A day to come together in support of the small businesses we love. The businesses that are the heartbeat … Read More.
By in
Finding Brand Blog
Tagging Your Business Thanks
photo credit: minimalistphotography101.com
This week, as our thoughts turn to a turkey dinner, family, and friends, it’s appropriate to consider who in our businesses we need to give thanks to for making our year successful. If you’re doing well in this economy – it’s no accident. And it’s unlikely that you will be able to … Read More.
By in
Finding Brand Blog
Competing for Attention
photo credit: skampy
As a small business owner, I know, it is HARD to keep the focus on growing your business when the needs of your current business continually take all your time and attention. But here’s the thing we all know, intuitively, if we don’t focus our attention on doing those things that grow … Read More.
By in
Finding Brand Blog
Blue Sky Marketing (NOT!)
photo credit: chefranden
Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project … Read More.
By in
Finding Brand Blog
Does Your Brand Inspire Passion?
We’re here in the middle of football season and we have the opportunity to observe the fans of a favorite team every week. It doesn’t really matter which team takes the field, you can count on one thing – there will be thousands of people waiting to lose their mind, abandon their restraint, and shout … Read More.
By in
Finding Brand Blog
You Need a Target Audience
A couple of days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was:
Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If … Read More.
By in
Finding Brand Blog
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same time, the different-ness that comes with branding a national vs. local brand.
At its core, branding is about … Read More.
By in
Finding Brand Blog