Choosing Products for Your Target Audience

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Last week, I asked you, “How Effective is Your Marketing Plan?” The second question on the Effectiveness Quiz was: Did your plan address which products fill a need for your target demographic and why? (Choosing to target someone is all well and good, but if you can’t identify what product would fill a need in their life – it’s not worth your time to target it.) Not every product you carry is going to be suited for your target audience (if you don't have a target audience yet, you should read this post) so it's important to discuss how and why ... Read More

You Need a Target Audience

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A couple of days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If the answer is “anyone within the sound of our voice” — you’re going to have to deduct 5 points from your score.) Hopefully, you didn't give an answer that resulted in -5 points, but here is why ... Read More