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finding-brand

Choosing Products for Your Target Audience

Last week, I asked you, “How Effective is Your Marketing Plan?” The second question on the Effectiveness Quiz was:
Did your plan address which products fill a need for your target demographic and why? (Choosing to target someone is all well and good, but if you can’t identify what product would fill a need in their life … Read More.

finding-brand-featured

You Need a Target Audience

A couple of days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was:
Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If … Read More.