I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this … Read More.
OK, so you’ve found your new brand position and tag line. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well my friends, now comes the FUN part!
The first thing you’re going to need to write is your brand manifesto. In a short paragraph what does your … Read More.