Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three essential elements you’ll need to pay attention to in order to make your memorable brand … Read More.
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Paradux Media Group
contact@paraduxmedia.com
541-727-0627 | 855-PAR-ADUX
PO Box 81, Eagle Point, OR 97524
Let Us Not Forget What Social Media Is About
While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be.
photo credit: mel_rowling
On social media day our business page posted … Read More.
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Beyond the Pond Blog
Radio vs Social Media
photo credit: © Photography By CalvinCropley
The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities. A lot of small business owners invest in radio every month. These same business owners scratch their head and wonder what or … Read More.
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Beyond the Pond Blog
Layers, the more the better
Today marketing requires more layers than ever before. Years ago the business owner could choose one or more of the three traditional media outlets and call it good. With the continual downward spiral of traditional media, business owners must find layers to define the position their business has in the community.
Social Media is a great way to add … Read More.
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Beyond the Pond Blog
So What’s Your Social Media Strategy?
So what’s your social media strategy? I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media? No I’m not talking about an ROI, I’m talking strategy.
What is the base for your social media, Facebook? Twitter? Is location based social media like … Read More.
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Beyond the Pond Blog
Visual Identity on a Budget
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search … Read More.
