Facebook ‘Likes’ Harder To Come By

photo credit: HikingArtist.com Facebook ‘Likes’ aren’t as easy to come by as they were two years ago.  Back when few businesses were  taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business.  For me a couple years ago I was less selective on what I liked.  It was more a welcome aboard, thanks for being a part of Facebook. Today I am much more selective about what pages I like.  It seems many others feel the same way.  To follow who ... Read More

Finally A Birdie For The PGA With Social Media

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For 13 years the PGA Tour was a bit like the Facebook of sports.  Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no it’s because they had Tiger Woods.  Who for the most part of 13 years was about as powerful and influential as Facebook is today. To attract new fans the PGA is now allowing you to bring in your cell phone, as long as it’s on mute or vibrate kind of a no brainer!  While the golfers and the old guard will talk about how distracting it is ... Read More

My BCS Experience

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Our flight was from Sacramento which meant the trip began with a 4 ½ hour haul down I-5 Saturday morning. Tim and I were ready, a dream come true to watch the Ducks in the BCS Title game. The 4 ½ hours just flew by; we were in Sacramento in what seemed to be a blink of an eye. It wasn’t hard to tell where we were traveling to as we were all ducked up. With the exception of sitting on the tarmac for an hour and a half due to a problem with the rest room the flight was thankfully uneventful. We were over an hour late but when we landed at Sky ... Read More

Practice Patience

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For local business owners the three key words to opening or running a business has been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a couple of years ago.   From a marketing stand point the ROI that you could expect from traditional isn’t producing as it once did. Fragmentation between social media and traditional media has played a part of the ... Read More