fashion Archives - Paradux Media Group

Articulate the Brand Personality for the Brand Book

Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.

By Tisha Oehmen in
Finding Brand Blog

Tagged audience, brand, brand book, brand personality, brand position, brand strategy, Branding, building a brand, consumers, fashion, imagination, jennifer aaker, keywords, media, Personality, relationship, Strategy, target, target audience 2 Comments

Tweeting with Frequency

As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all … Read More.

By Mike Frey in
Beyond the Pond Blog

Tagged account executive, Advertising, audience, budget, business owner, clutter, community, concerts, facebook, fashion, followers, foursquare, frequency, friends, listener, media, Project, smart phones, Social Media, station radio, traditional media, twitter, venue 1 Comment

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Articulate the Brand Personality for the Brand Book

Tweeting with Frequency