Putting and Advertising Both Can Drive You Nuts.

There are many life comparisons that can be drawn to golf, advertising is one.  I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that.  Last year I began to lose confidence with my putter.  It began last fall with the club championship, and then compounded itself this winter when trying to defend my match play championship I never once heard the sound of the ball landing in the cup.  Ousted in the first round, ouch! I thought the stroke would appear this spring, but NO.  ... Read More

What is Social Media Good For?

photo credit Christian Lambert Photogra...

I sit with a lot of people who don't understand why they should care what someone is drinking today, where they ate lunch, and that they just got in their car. What I try to explain to them is that those are the elements of our lives as human-beings. And while we may not have a business or brand talk in social media about the trivial things that happen Inside our walls each and everyday, it is critical to give the fans and followers insight behind the curtain. Social media is ideally suited to put a face on your brand. Social media, more than ... Read More

Using Social Media Apps with Promotions

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We’re rolling out a promotion for a local client of ours.  The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season.  A hot ticket!  The Ducks went to the Rose Bowl last year and have been picked to win the Pac-10 again.  The Ducks have sold out 71 straight games, a streak dating back to 1999.  So it should be a no brainer.  The business owner originally had thought about just going old school, having the cluster of 5 radio stations including the flagship station of the Ducks promote a enter to win ... Read More

Tweeting with Frequency

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As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all things that distract them and have a bit more of their attention…. I certainly hope so with the driving part. Depending on how many people you are following on Twitter, you can easily be receiving 30 tweets per minute, so just like ... Read More