Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…

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The Scarecrow – Chipotle’s Brilliant Branding Commercial

I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen…

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How is your service? Do you go the extra mile?

Since the economy took a real nosedive 3 years ago, service in some business’ seemed to have taken that same nose dive.  Service seems to be like the classes, the rich and the poor.  Today it is great service or poor service, and why is it that the businesses that seem to have poor service…

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A Cup of Tea for Your Brand

Ever watch a tea bag enter a hot cup of water? Notice how the dark tea slowly starts to balloon out and around the bag, finding it’s way into every corner of the cup. Eventually, the entire cup of tea is colored evenly by the tea – and the taste permeates through the entire cup evenly. Branding…

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