Creating loyalty with your customers today is a tough job. In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie? Is it with the business owner that has been in and supported the community for years or is it with whoever has the lowest price?
Photo credit blue_quartz
It is not … Read More.
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Five Ways to Create Local Loyalty
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Beyond the Pond Blog
Finally A Birdie For The PGA With Social Media
For 13 years the PGA Tour was a bit like the Facebook of sports. Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no it’s because they had Tiger Woods. Who for the most part of 13 years was … Read More.
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Beyond the Pond Blog
Social Media Lessons from the BCS
It seemed as the most dominating presence during the BCS National Championship weekend was social media. If you’re still wondering or questioning if your business should be involved in social media, you weren’t in Phoenix this weekend. I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, in … Read More.
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Beyond the Pond Blog
Marketing Endings and Beginnings
(or where we’ve been and where we’re going)
Welcome to the very last day of 2010 — and what a year, decade it has been! Think back 10 years and try to remember what our world was like in 2000. We had happily “survived” Y2K intact. But that’s not to say our world was peaceful….
The Presidents … Read More.
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Finding Brand Blog
Layers, the more the better
Today marketing requires more layers than ever before. Years ago the business owner could choose one or more of the three traditional media outlets and call it good. With the continual downward spiral of traditional media, business owners must find layers to define the position their business has in the community.
Social Media is a great way to add … Read More.
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Beyond the Pond Blog
So What’s Your Social Media Strategy?
So what’s your social media strategy? I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media? No I’m not talking about an ROI, I’m talking strategy.
What is the base for your social media, Facebook? Twitter? Is location based social media like … Read More.
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Beyond the Pond Blog
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now – but is it going to be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be:
Your customers are on social media. They have Facebook accounts, Twitter profiles, Foursquare checkins and are on Linkedin. If you’re business isn’t on them, you’re … Read More.
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Finding Brand Blog
Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure it out, NOW.
Whether or not you intentionally maintain a presence on these networks, your business, your brand, your customers, and your potential customers are … Read More.
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Finding Brand Blog