What Does Google+ Mean To The Local Business Owner

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So you are a business owner, maybe a small brick and mortar store.  Over the past year or so, you developed a business page on Facebook.  You’ve invested  time in posting and replying to posts, worked hard to built ‘Likes’ and done what’s necessary to develop a relationship and engage with your community on your page.  Maybe your business is on twitter as well.  I am sure you have found out that is a real investment of time. Now here comes Goggles beta of Google +.  While at this time Google + is only for individuals they have said that by ... Read More

Where is Your Audience?

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So as a small business owner where is your audience today?  There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI.  If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out to radio and put together a nice campaign that could lead to some TOMA against a specific demographic.  If you were looking to create an Image you could shell out the dough for some decent production, but some TV and could begin to create an image that was desirable in your ... Read More

Practice Patience

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For local business owners the three key words to opening or running a business has been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a couple of years ago.   From a marketing stand point the ROI that you could expect from traditional isn’t producing as it once did. Fragmentation between social media and traditional media has played a part of the ... Read More

Fragmentation, It Always Seems To Happen

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How much has social media fragment the audience, and at what cost?  Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment.  While the programming and editorial content has become corporate blah for the most part audiences have rushed over to other venues as their form of entertainment, namely forms of social media. If you’re a local business who has relied on traditional media as your venue to hit the masses with your  image, brand or sale, how much time has been ... Read More