So you are a business owner, maybe a small brick and mortar store. Over the past year or so, you developed a business page on Facebook. You’ve invested time in posting and replying to posts, worked hard to built ‘Likes’ and done what’s necessary to develop a relationship and engage with your community on your … Read More.
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Where is Your Audience?
So as a small business owner where is your audience today? There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI. If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out … Read More.
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Beyond the Pond Blog
Practice Patience
For local business owners the three key words to opening or running a business has been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a … Read More.
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Beyond the Pond Blog
Fragmentation, It Always Seems To Happen
How much has social media fragment the audience, and at what cost? Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment. While the programming and editorial content has become corporate blah for the most part audiences have rushed over to other venues as … Read More.
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Beyond the Pond Blog