frequency Archives - Paradux Media Group

Putting and Advertising Both Can Drive You Nuts.

There are many life comparisons that can be drawn to golf, advertising is one. I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that. Last year I began to lose confidence with my putter. It began last fall with the club … Read More.

By Mike Frey in
Beyond the Pond Blog

Tagged Advertising, advertsing, audience, business owner, change, consumers, facebook, followers, frequency, golf, patience, relationship, Social Media, Strategy, traditional media Leave a Comment

Radio vs Social Media

photo credit: © Photography By CalvinCropley
The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities. A lot of small business owners invest in radio every month. These same business owners scratch their head and wonder what or … Read More.

By Mike Frey in
Beyond the Pond Blog

Tagged Advertising, audience, broadcast, business owner, clutter, demographic, engagement, frequency, linkedin, marketing, media, print, small business, Social Media, traditional media, twitter 1 Comment

Meet Your Customers Where They Spend Their Free Time

Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them.
Photo credit: cheryl.dudley

The regional section in the Horse Fancier’s magazine?
Sponsoring a show?
Partnering with the local grange on … Read More.

By Tisha Oehmen in
Finding Brand Blog

Tagged Advertising, audience, budget, Community Involvement, customer, customers, facebook, frequency, local news, marketing, marketing budget, marketing plan, Media Buying, niche market, Public Relations, target, target market, tradeshow 2 Comments

Tweeting with Frequency

As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all … Read More.

By Mike Frey in
Beyond the Pond Blog

Tagged account executive, Advertising, audience, budget, business owner, clutter, community, concerts, facebook, fashion, followers, foursquare, frequency, friends, listener, media, Project, smart phones, Social Media, station radio, traditional media, twitter, venue 1 Comment

Using Social Media to Build Your Brand

Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are … Read More.

By Mike Frey in
Beyond the Pond Blog

Tagged Advertising, advertising agency, audience, brand, business owner, community, Consistency, cookie cutter, economy, facebook, frequency, keys to success, media, media outlets, media revolution, popularity, real time, relationship, sales staff, small business, Social Media, television, tip of the iceberg, traditional media, twitter Leave a Comment

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Putting and Advertising Both Can Drive You Nuts.

Radio vs Social Media

Meet Your Customers Where They Spend Their Free Time

Tweeting with Frequency