Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Radio vs Social Media
The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities. A lot of small business owners invest in radio every month. These same business owners scratch their head and wonder what or how does social media fit into…
Meet Your Customers Where They Spend Their Free Time
Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them. The regional section in the Horse Fancier’s magazine? Sponsoring a show? Partnering with the local grange…
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, the frequency is necessary with radio. I’d argue frequency is critical for Twitter marketing strategy as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving,…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are…