Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

The 5 Most Shared Adverts Of 2013

The viral video is one of the most powerful tools in marketing today. But getting a marketing video to go viral is exceptionally difficult. The video has to have quirky content, mass appeal and must strike a chord with millions of people. If you can come up with a clever ad that ticks all the…

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Avoiding Brand Name Confusion

Adidas, McDonald’s, GEICO – these are just a few of the thousands of successful brand names out there, and they’re shining examples of what every businessperson wants their brand to eventually become. Looking at just these popular brand names, you spot some commonality. For instance, these brand names are unique; they’re not common names you’ll…

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Think Different! Build A Campaign

It’s a great time for small local businesses to “Think Differently” and create campaign messages and not immediate hit and run messages. The most remembered commercials:   Outside of Apples 1984 commercial,  the most remembered commercials, are campaigns, not commercials.  National companies and big boxes, think that way, they see the benefits of the campaign while the small…

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