Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Google SGE: The New Search Generative Experience

The world of technology, including the internet, is constantly evolving. Though Artificial Intelligence isn’t novel, the debut of ChatGPT and other related AI innovations to the masses in 2023 revolutionized the landscape. At Paradux Media, we maintain a forward-looking stance, anticipating emerging trends. One innovation poised for mainstream adoption is Google’s groundbreaking Search Generative Experience…

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Do You Have a Website?

71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…

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Why Google Search Optimization is Important for Your Website

How do you make your duck stand out from the rest of the flock? Getting noticed online is all about search engine optimization, or SEO. When we talk about SEO at Paradux Media Group, we’re really talking about how to get your website to the top of the search result pages on Google. But why…

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How People Search the Internet

Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search for your business or the products or services you sell will give you the information…

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Making Multiple Domain Names Work For You

Business owners have many reasons for purchasing multiple domain names.  For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up a permanent redirect to the correct domain.  Or, a company may be purchasing alternative domain names that include trademarked elements of a company’s name or…

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Optimize Your Website to Build Trust with Your Customers

87% of shoppers begin looking for a product with online searches.  If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales.  In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making…

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Social Media Digital Marketing Agency

As we turn the calendar to 2019, now is a good time for Southern Oregon businesses to ask if they are doing business with the right digital marketing company. Whether you own a business in Medford, Oregon; Grants Pass, Oregon; Eagle Point Oregon or elsewhere in the region, it is important that you get the…

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Learning to Use Google Analytics is a Valuable Tool

For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get…

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Online Branding: Tips from the Pros that Help Companies Like Coca-Cola Succeed

Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline channels don’t apply to the digital world. Some brands fall flat when it comes to making the transition online, but brands like Coca-Cola know that…

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The Power of Customer Reviews Online

In today’s social media world, it pays to have an online presence. It’s not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a page that allows customer reviews. It may also help if you can create a robust…

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Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a…

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Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that…

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The Top Social Media Platforms for Small Businesses

Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do.…

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Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm

A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in…

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Marketing Tips To Get Your Small Business Off The Ground

You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the difference between succeeding or failing. To maximize your marketing efforts, try these marketing tips. Marketing…

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Use Video to Increase Customer Engagement

With the growing popularity of YouTube and other similar platforms, video programming has continued to grow in reach, particularly for businesses to increase customer engagement. It has been proven time and time again that video content gets dramatically higher conversion and engagement rates than traditional types of media. Why does this happen and how can…

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Why Using Content Marketing Makes Sense

Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes…

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Social Media Optimization (SMO) and Brand Awareness

When operating a business, you need to make use of everything available to pull ahead of the competition. That said, technology has evolved into one of the most significant tools (weapons) in this fierce competition. With the use of social media websites, many organizations have expanded their client base and maximized their yields. It has…

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Trends that Will Shake Up Marketing for 2016

It is that time of the year when every marketer and brands are preoccupied with what the trends are in marketing for 2016. This is understandable since the online marketing industry is complex and volatile, but it can also become friendly and exciting if you stick to the correct new trends. From the look of…

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Social Media Marketing – A Low Cost Sоlutіоn

Social media has brought a new wave of connection to the world. People from all over the world can connect with each other and this idea has sparked a lot of ideas and thoughts for businesses. If social media is free to sign up for and use on a daily basis, could it also be…

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