Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Using Product Promotions to Extend Your Brand

Once you’ve established your brand position, and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! In that moment the balance sheet requires moving a product for the financial…

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