photo credit: AnnieGreenSprings
One of the most powerful ways that you can (and should) use your brand is to position it as an informational resource for your customers. Think about it, each and everyone of us accumulates a significant amount of information/trivia in our given field simply because we work in that field.
Remember when you were … Read More.
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Your Brand Should be an Informational Resource
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Finding Brand Blog
Your Brand is the Extra Mile
Photo Credit: kashyap_hc
You know those moments, where you intentionally choose to go the extra mile? Do something unexpected to ensure that your customer has an experience second to none? It’s in those moments that your brand begins to take flight and to transform from the expected into the memorable.
Rather than waiting until the “mood strikes” … Read More.
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Finding Brand Blog
How Good is Your Elevator Speech?
photo credit: 陈霆
We’ve all heard it, we need to be able to describe our company and what we do in the space of time that it takes to travel from one floor to another in an elevator. And even in knowing it, it’s still difficult to conceptualize and spit out unless you’ve taken time … Read More.
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Finding Brand Blog
Pay it Forward Day – a Smart Idea for Your Business
Did you know today is the 2nd Annual Pay it Forward Day? This is an idea that is spreading like wildfire on Facebook lately, with more than 175,000 people around the globe planning to “attend.” What is Pay it Forward Day, you ask? According to it’s founder:
‘Tis the Season! A random act of kindness goes … Read More.
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Finding Brand Blog
Online Guerrilla Tactics
I have to admit, as much as I work in social media and employ guerrilla tactics to spread messages in a community, I hadn’t adequately considered ways to utilize guerrilla tactics online to drive traffic to your website and business until recently. So having given it some thought (at long last) here are my top … Read More.
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Finding Brand Blog
Blue Sky Marketing (NOT!)
photo credit: chefranden
Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project … Read More.
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Finding Brand Blog
10 Ways to Build Your Brand
We’ve talked a lot lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to enhance your brand as you dream of what you’re going to accomplish next year.
Know What it Stands For. Before you can begin to share your brand externally, you need to know what it … Read More.
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Finding Brand Blog
Branding With Actions – Not Words
I’m pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions – Not Words is critical to your business success.
Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line, or … Read More.
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Finding Brand Blog