A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that?
Successful brands start with a story that their … Read More.
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Effective Branding – Creating Compelling Product Identity
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Paradux Media Group News
The Power of the Brand Narrative in the Brand Book
There is considerable power in a brand narrative, as a tool for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the incomparable force multiplier. This is because people naturally want to be part of something bigger, they want to matter, and they want their lives to have meaning. Most … Read More.
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Finding Brand Blog
Why You Need a Brand Narrative
photo credit ClaraDon via Flickr
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work … Read More.
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Finding Brand Blog
Dave Hoppe for DA – Priorities Radio Commercial
Creating a consistent message between radio and television is critical for any brand or political candidate. This radio spot is very reflective of the television ad we created for Dave Hoppe. It focuses on his priorities – keeping our community safe.