Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you … Read More.
For 13 years the PGA Tour was a bit like the Facebook of sports. Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no it’s because they had Tiger Woods. Who for the most part of 13 years was … Read More.
Have you watched the Oregon Ducks play football this year? If not, you’re really missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with social media. Some of the traditional football fans and writers complain that they’re offense is … Read More.