Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Internet Marketing For Your Business
The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get…
Why Video Marketing is so Important
These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn about how video marketing can help take your organization into a new dimension of excellence and exceptionalism. Learn more about why video advertising is so…
Email Marketing: What It Is and Why You Should Be Doing It
There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is really necessary and which you should focus on first? One of the marketing strategies you’ve probably heard a thing or two about is email marketing.…
What Is Long Tail Search And Why You Should Focus On It
The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons…
Marketing Guide to Capturing Online Sales this Cyber Monday
It’s no secret that the day after Thanksgiving is expected to be one of the biggest shopping days of the year. While many business owners know this, they haven’t recognized the fact that they can utilize online marketing strategies to optimize their sales. By participating in Cyber Monday, you’ll likely find that your company can…
The Insider’s Guide to the Perfect Landing Page
A landing page is a “make or break” page. To clarify, the purpose of a landing page is to get conversions, to get a specific action from the visitor, to get information needed to close the deal. If a visitor arrives at your landing page and doesn’t fill out the form, doesn’t convert —well, you…
The Ad Agency of the Future
Navigating through all of the modern tools and data marketing options can be confusing. While technology has introduced several new ways to measure results, some of which are widely available, constant changes make it difficult for the average business owner to use them. Being able to take advantage of modern technology isn’t just a necessity,…
Why Choose an Oregon Web Designer?
There are local Oregon web designers available who can create a unique and easy to use website for your business. There are great reasons to hire a local web design company rather than a business that is located overseas. You Can Meet Oregon Web Designers in Person By hiring someone locally, you can meet with…
What are the keys to local marketing?
Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all…
Why Consider a Digital Marketing Agency?
A lot of people have waxed lyrical about the digital marketing industry and how the work carried out by a digital marketing agency translates on the internet. For many years, we at Paradux Media Group, have watched as the power of digital has continuously grown in stature via technologies and gadgets for example compact discs,…
Think of SEO Like You Think of a Recipe for Soup to Find Success
Unless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on organic SEO techniques that…
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you do? “I’m in marketing.” What do you do in marketing? “I do Google stuff.” On-page…
Why Digital Marketing Will Triumph Against Traditional Marketing
Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect to the web, which means that it will help us to increase our digital presence.…
Rogue Valley Business Resource Fair 2013 – Maximizing Social Media
Mike Frey and Tisha Oehmen from Paradux Media Group are pleased to be teaching a class again this year at the Rogue Valley Business Resource Fair. The class will take place at 11am on Saturday, October 26, 2013. Is Social Media marketing still a mystery to you? Is it right for your business? How can…
Content Strategy & The Case to Focus on Your Business Blog
The modern business owner has plenty on his plate, but it might be time to add one more dish. Business blogs are the latest marketing trend gracing websites and social media platforms. These resource-rich information centers give consumers added value and help businesses establish their brands. A report for the University of Massachusetts at Dartmouth…
Press Release: ParaduxMedia.com Synergizes Traditional and Internet Marketing Strategies to Help Clients Get Maximum ROI
ParaduxMedia.com, an established marketing agency in Oregon, synergizes traditional and Internet marketing strategies to help clients get maximum return on investment (ROI). This cross-channel impact of marketing actions enables clients to maximize all avenues for the best possible results. Click here to read the full Press Release
Beyond the Pond Blog Named to 25 Excellent Blogs on Local Search & SEO
Congratulations to Co-Owner Mike Frey! His blog, Beyond the Pond, was just named as one of 25 Excellent Blogs on Local Search and SEO at Upcity Tips. Organic search is no longer just the domain of eCommerce and national businesses. Local search is a viable and necessary tool in any local business owner’s visibility toolkit. With the…
Press Release: Paradux Media Group Introduces Expanded Lineup of Traditional and Internet Marketing Services
Paradux Media Group announced today an expanded lineup of Traditional and Internet Marketing Services to better serve their clients marketing and advertising needs. We know that advertising using traditional methods is still an important part of any marketing campaign but truly successful advertising campaigns are all about the balance between traditional materials and the internet. With…
SEO and Your Marketing Budget
SEO Where Does It Fit In My Marketing Plan? You’re a small business owner; you have a marketing budget but still most of your advertising endeavors are bills rather than part of a budget. You dabble in some print advertising, and maybe you do a little radio, so how does SEO fit in? Good question…Being…
The Power of Local: SEO for Small Business
If you are running a small business and you have an online presence, chances are that you have at least heard about things like local SEO and local search directories. If this didn’t sound too familiar for you, I will clear things out. First of all, local SEO refers to the onsite and offsite actions…