Search engine optimization (SEO) is the process of adding targeted keywords to web text to ensure it receives a high search ranking via search engines such as Google. Indeed, SEO has been around about as long as search engines have been around. Those online marketers who don’t yet have a stake in SEO are losing … Read More.
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How to Choose the Best Keywords for SEO
Everyone is using search engines to help them locate the right information. The fact that people are using search makes it critical that you implement search engine optimization (SEO) tactics into your website. One of the easiest ways to implement SEO into your website is to use keywords throughout your website content.
Keywords refer to words … Read More.
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Ducking In Blog
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
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Finding Brand Blog
Venn Diagram for the Brand Book
Once you’ve identified your keywords for your brand and brand book, it’s important to both test them, and to demonstrate their relationship with regard to your brand position. You’ll recall from our last post that we settled on the following keywords: imagination, friend, joy, clean, charity, children, dream, chubby, bathtime, and squeeze. To explore the relationship … Read More.
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Finding Brand Blog
Keywords for Your Brand’s Position
With your Brand’s history complete for the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out.
Identify Keywords for the Brand Book
Copy the text you wrote for the brand book on the history of your … Read More.
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Finding Brand Blog
Always Be Willing To Learn
Life is all about learning, and if you are not learning then you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and departments so our clients can truly have an all-in-one advertising agency. With the explosion of social media and all the other marketing possibilities … Read More.
Practice Patience
For local business owners the three key words to opening or running a business has been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a … Read More.
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Beyond the Pond Blog