The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance which must be preserved. You have to be sure to
Search engine optimization (SEO) is the process of adding targeted keywords to web text to ensure it receives a high search ranking via search engines such as Google. Indeed, SEO has been around about as long as search engines have been around. Those online marketers who don’t yet have a stake in SEO are losing out on much potential revenue as well as brand visibility.
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s easy for you to feel that way about your marketing, but you can stack the deck through preparation and planning that makes you think that
Everyone is using search engines to help them locate the right information. The fact that people are using search makes it critical that you implement search engine optimization (SEO) tactics into your website. One of the easiest ways to implement SEO into your website is to use keywords throughout your website content. Keywords refer to words or phrases that are typically used when someone performs
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making it “real,” as Tom Dorresteijn from Visual Branding suggests, “We use