Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
The Groupon Effect
While there is plenty of debate over Groupon, this blog is not going to be dealing with “does it train consumers to only buy things at 50% off,” but rather, to talk about one particular client that we have that just recently did a Groupon and their results. While a lot of Groupons you…
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images. As a business, Television is best used in your marketing plan to create…
Who is your ideal customer? Do you really know?
In my years of selling media, I’ve met with hundreds of local business owners. In asking business owners to describe who their ideal customers or clients were, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMW’s or Mercedes pull into…