Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

How to Write an Effective Radio Ad

Radio advertising can be an incredibly effective way to promote your product or service. However, with so many businesses competing for listeners’ attention, it can be challenging to create an advertisement that stands out. Here are a few of our tips on how to write an effective radio ad that will grab listeners’ attention and…

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Talking to No One

I’ll always be a softy for radio.  I spent too many years in the industry for it not to be in my blood.  I sometimes wish it would go away, it reminds me of that old football injury that makes it hard to move in the morning but you wouldn’t trade the pain for the…

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Can We Teach an Old Media New Tricks?

It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency SocialCode. The agency will offer Page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s Ads, but they still…

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Using Social Media Apps with Promotions

We’re rolling out social media promotions for a local client of ours.  The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season.  A hot ticket!  The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again.  The Ducks have sold…

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Twitter Marketing Strategy: Tweeting with Frequency

As any good radio account executive or business owner knows, the frequency is necessary with radio. I’d argue frequency is critical for Twitter marketing strategy as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving,…

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