Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Social Marketing: Why it matters.

We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change…

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Who is your ideal customer? Do you really know?

In my years of selling media, I’ve met with hundreds of local business owners. In asking business owners to describe who their ideal customers or clients were, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMW’s or Mercedes pull into…

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