Know what the secret to a great brand is?
One thing – just one thing.
It’s admittedly the hardest part of creating an amazing brand. And the trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline and fortitude to choose the “One Thing” your brand … Read More.
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The Secret to a Great Brand is Just One Thing
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Finding Brand Blog
When paying for facebook ‘likes’ is a GREAT thing
What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it. There are so many different variables, like what business you are in.
Photo Credit Sean MacEntee
Social Media has proven to be a GREAT medium to … Read More.
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Beyond the Pond Blog
Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy.
photo credit to peretzpup
Project 3/50 has used social media well to spread their philosophy of shopping local. Last … Read More.
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Beyond the Pond Blog
Let Us Not Forget What Social Media Is About
While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be.
photo credit: mel_rowling
On social media day our business page posted … Read More.
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Beyond the Pond Blog
Social Media Lessons from the BCS
It seemed as the most dominating presence during the BCS National Championship weekend was social media. If you’re still wondering or questioning if your business should be involved in social media, you weren’t in Phoenix this weekend. I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, in … Read More.
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Beyond the Pond Blog
Tweeting is Word of Mouth
We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area, had been very busy in the weeks leading up to that we didn’t do a lot of investigating on the internet. It also wasn’t a vacation to pull up all the to-do’s of the place you’ll … Read More.
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Beyond the Pond Blog
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets.
The next phase will take place in … Read More.
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Beyond the Pond Blog