Once you’ve identified your keywords for your brand and brand book, it’s important to both test them, and to demonstrate their relationship with regard to your brand position. You’ll recall from our last post that we settled on the following keywords: imagination, friend, joy, clean, charity, children, dream, chubby, bathtime, and squeeze. To explore the relationship … Read More.
For local business owners the three key words to opening or running a business has been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a … Read More.
Tagged brand, business owner, community, consumers, disposable income, fan base, fragment, grass roots, keys to success, keywords, local businesses, location, marketing, marketing environment, media, media pool, patience, Promotions, relationship, ROI, running a business, Social Media, traditional media Leave a Comment
For most small business owners dealing with the media is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique … Read More.
Tagged Advertising, advertising sales, alphabet soup, business owner, Buying Media, celebrity status, clutter, cpp, demographic, direct mail, economy, local news, location, media, newspaper, perspective, sales staff, small business, strengths and weaknesses, television, town radio, ways of advertising, Web, web banners Leave a Comment