There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies … Read More.
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have … Read More.
Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a revitalised brand perception campaign. These tips and suggestions will help ensure you get the very best results.
License: Creative Commons image source
Are you a little lost at … Read More.
Photo Credit: james.holly
What is a Brand Book?
Why do I need a Brand Book?
What goes into a Brand Book?
All of these are legitimate questions that many marketers struggle with. At it’s core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and consistent … Read More.
Brenner’s was looking for a tweak in their logo that would give them a more playful and updated look for employees shirts and hats. Brenner’s Furniture was originally established in 1938, so styles have come and gone.
This iteration of the logo started from a 1938 corporate seal of Brenner’s Furniture. This logo isn’t to replace … Read More.
The second part of most Corporate Identity Packages in a rebranding campaign is usually business cards. In fact, we often have conversations in our office about whether the business card is the “chicken” to the stationary’s “egg”. Which comes first? Both – usually simultaneously.
This was the case for Lovejoy Hospice. Their stationary and envelopes both … Read More.
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let’s be honest — they often don’t) they are often tired, worn, and clearly out of date. True, it’s a balancing act between keeping true to your brand position and admitting that it’s…old. Here are … Read More.