Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
How to Avoid Being the Next Kmart – A Real Life Marketing Lesson
News recently came out that Kmart isn’t doing so hot right now. However, don’t outsiders always have the best perspective on issues like this, especially when it comes to seeing the true marketing lesson? We don’t have a dog in the fight or any care or reason not to give our unqualified honest opinion about…
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…