Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Do You Have a Website?

71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…

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Marketing that Overcomes Short Attention Spans

The average attention span in 2018 was a whopping 47 seconds; presumably, today, it is less than that. With such an incredibly short time to grab a person’s focus and capture their interest, what strategies effectively attract and convert today’s consumers? Effective marketing that overcomes short attention spans is challenging but necessary for business success.…

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Why You Need Better Coordination Between Marketing and Sales

We work with companies of every size across the country, but there are some unique needs many of our small and medium-sized clients share. Managers or owners need to wear many hats in these businesses, including marketing. Marketing expertise and refined strategies are often relied upon to generate profitability, yet marketing alone will not get…

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Personalization Can Be the Key to Your Success

Differentiating yourself from the competition means doing something better than they can. It helps you to stand out with customers and potential clients, resulting in more foot traffic and increased sales. One way businesses succeed in outpacing the competition is through personalization. Personalization as a marketing concept refers to tailoring marketing messages, products, services, and…

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Is it Time to Update Your Website?

If you’re asking this question, the answer inevitably is “Yes!” You’ve likely done something to revamp or reinvigorate your physical presence–from repainting the interior to updating the menu or installing new signage. To be effective, your online presence requires regular improvements, too. It may seem a bit more daunting to update your website, particularly if…

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Sorting out Social Media Options for 2023

Are you looking for ways to up your social media game in the coming year?  Social media is becoming one of the primary ways customers learn about products, services, and businesses and make buying decisions.  What makes social media different than other marketing channels is two-way communication and engagement.  Through social media, businesses can actively…

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Information Your Marketing Agency Needs About Your Company

Your marketing or ad agency can be your best partner in growing your business.  From helping a company build its brand to sharing expertise by coordinating a business’s use of its marketing budget, these agencies can be the difference between struggling and achieving success.  Yet, positive results are created with magic.  There is vital information…

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Avoiding FOMO in Your Modern Marketing Strategy

In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let alone success.  Jeff Bezos said, “What’s dangerous is not to evolve.”  When companies scramble to change their plans regularly, it’s easy for managers to experience…

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How Email Filters Break Down Communication

Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage.  Send a file to the print house, have your materials printed, and often they will also address each mailpiece and deliver them straight to the post office for you. …

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What are the Limitations of Performance Marketing?

Performance marketing sounds like the ultimate in marketing endeavors.  The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words.  Performance marketing describes specific marketing tactics designed to achieve goals—defined as clicks, conversions, leads, bookings, purchases, etc.  It’s about attaining direct results tied to specific marketing…

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Do You Have A Recruitment Marketing Strategy?

For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%.  Low unemployment means it is more difficult for companies like yours to find the qualified candidates needed to fill open positions.  If you take a walk through your downtown streets or visit the local shopping mall, you’ll see…

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Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

In 2021, the billboard and outdoor advertising industry in the United States was expected to reach $8.1 billion.  Even though other advertising mediums have increased as social media and streaming services developed, the billboard industry has remained relatively unchanged over the past five years.  What has changed is what outdoor advertising and billboards look like.…

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Achieving Holiday Sales in Unprecedented Times

If you’re unaware of the holiday product scarcity concerns raging throughout American consumerism right now, you must be living in a cave.  It seems you can’t turn on the television or scroll through social media without hearing talk about empty store shelves, delivery delays, and backordered inventory.  As of the beginning of November, Amazon Prime…

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Attract Customers’ Attention with Engaging Video Content

If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers.  Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?…

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Marketing Trends In 2020 That You Can Utilize

Marketing innovation is moving rapidly this year. Trends in 2020 will focus on the adoption of new technologies that will have an impact both on your digital and conventional marketing. Keeping Bert Happy Google recently applied the most recent update to its algorithm and its name is Bert. As per their own words, Bert is…

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The Importance of SEO and Content Marketing

Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,…

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The Importance of Professional Photography for Your Website

If you’ve ever wondered about the importance of professional photography for your website, you’re not alone. Many people aren’t aware of what it takes to put a site together not to mention, they may have done nothing more than taking selfies their entire lives. Stepping things up a notch and searching for a professional photographer…

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Why Small Businesses Need More Videos

When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling…

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How Advertising Has Changed Over the Years

While advertising in some form has been around for as long as human civilizations have existed, with ancient advertisements having been found by historians everywhere from Ancient Egypt papyrus scrolls to the ruins of Pompeii, advertising in the sense that most people in our own time would recognize it first developed within the transition of rural…

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Why Is Social Media Content Important?

If you own or manage a business anywhere in southern Oregon, then your business needs to be generating social media content. If not, then your business is going to seriously lag behind the competition. Here are some points that you need to consider. Social Media Use in Southern Oregon There are approximately 2.46 billion people…

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