What’s a “good” direct mail response? The one that reaches your stated objectives.
As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to evaluate … Read More.
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How To Track Direct Mail Results
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Ducking In Blog
What is the Most Powerful Marketing Strategy? [Infographic]
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies … Read More.
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Ducking In Blog
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have … Read More.
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Finding Brand Blog
How To Refresh Your Brand This Spring
Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a revitalised brand perception campaign. These tips and suggestions will help ensure you get the very best results.
License: Creative Commons image source
Are you a little lost at … Read More.
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Ducking In Blog
Approaches to Brand Architecture
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, is a term which refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from their brand is largely … Read More.
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Finding Brand Blog
What is a Brand Book?
Photo Credit: james.holly
What is a Brand Book?
Why do I need a Brand Book?
What goes into a Brand Book?
All of these are legitimate questions that many marketers struggle with. At it’s core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and consistent … Read More.
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Finding Brand Blog
Best On-Page SEO Advice for Beginners
Search engine optimization (SEO) is the process of adding targeted keywords to web text to ensure it receives a high search ranking via search engines such as Google. Indeed, SEO has been around about as long as search engines have been around. Those online marketers who don’t yet have a stake in SEO are losing … Read More.
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Ducking In Blog
How a Creative Ad Agency Can Save You Time and Money
I don’t think that there is anyone in business today that isn’t interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single best methods for saving time and money when they fail to work with a creative ad agency. There are lots of reasons that go into … Read More.
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Finding Brand Blog