The nice thing about having a television commercial “in the can” and air time purchased is that you can make minor changes quite easily. We’re coming up on the final weekend for the Tempurpedic Mattress Bundle Up and Save event and Brenner’s wanted to be sure the word got out that this was the last … Read More.
We always tell our clients who are making one television commercial to make several. It’s simply more cost effective when you’ve got the talent, the store staged, and the videographer present, you might as well. This is part two of the Mattress Queens series, this time, featuring Simmons Mattresses.
Photo credit destroyphotography
Having spent nearly the last 20 years in marketing and advertising I’ve seen a lot of directional changes. I was reading an article on the new fall television season and some of the numbers were truly eye popping. What caught my attention was what was being deemed a hit.
‘New Girl ‘had just over 9 … Read More.
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.