The nice thing about having a television commercial “in the can” and air time purchased is that you can make minor changes quite easily. We’re coming up on the final weekend for the Tempurpedic Mattress Bundle Up and Save event and Brenner’s wanted to be sure the word got out that this was the last … Read More.
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Paradux Media Group
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Brenner’s Furniture – Simmons Mattresses
We always tell our clients who are making one television commercial to make several. It’s simply more cost effective when you’ve got the talent, the store staged, and the videographer present, you might as well. This is part two of the Mattress Queens series, this time, featuring Simmons Mattresses.
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Brenners Furniture
Television Advertising… It’s Not What It Used To Be
Photo credit destroyphotography
Having spent nearly the last 20 years in marketing and advertising I’ve seen a lot of directional changes. I was reading an article on the new fall television season and some of the numbers were truly eye popping. What caught my attention was what was being deemed a hit.
‘New Girl ‘had just over 9 … Read More.
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Beyond the Pond Blog
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
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Finding Brand Blog
Do You Have a Website?
A website is important today, regardless of the size of your business. The smaller your business, the more critical a website has become to reach customers in the Medford, Grants Pass area. The good news, with today’s technology web designs have never been easier or more affordable.
Still over half of all businesses in the Medford, … Read More.
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Beyond the Pond Blog
Extreme Makeover Extremely Social
Photo credit Patrishe
The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit. A lot of businesses are jumping to the aid of the at this time, unknown winning family. It is, … Read More.
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Beyond the Pond Blog
The Google+ SEO Effect
It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google is still king of the search.
Photo credit The Daring Librarian
Over the past 12 to 18 months businesses of every nature … Read More.
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Beyond the Pond Blog
Four Step To Get Your Small Business G+ Ready
The jury is still out on how deep Google+ will penetrate the mainstream audience. It is the fastest growing social media platform to date, so if you are a small business owner you have to have an eye on it. Here are four steps as a small business owner that you should be looking at … Read More.
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Beyond the Pond Blog