Creating loyalty with your customers today is a tough job. In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie? Is it with the business owner that has been in and supported the community for years or is it with whoever has the lowest price?
Photo credit blue_quartz
It is not … Read More.
Five Ways to Create Local Loyalty
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Beyond the Pond Blog
Five Ways To Increase Your ‘Local’ Social Media Presence
I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients. Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns.
Values, like recently our local Humane Society was … Read More.
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Beyond the Pond Blog
Start at the Beginning of the Brand Book
As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied, but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. … Read More.
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Finding Brand Blog
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?“ in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog.
When I was just starting out in marketing, my boss asked me to have a brand … Read More.
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Finding Brand Blog
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying!
I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for their … Read More.
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Finding Brand Blog
5 Reasons To Have 5 Reasons
I need to write more blogs with a number of why to or reasons to, so I decided to write a blog on why I should do it more often…
Photo Credit Dricker94
First reason, a blog that is associated with a number of reasons why to or why not to, is going to be read much … Read More.
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Beyond the Pond Blog
When paying for facebook ‘likes’ is a GREAT thing
What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it. There are so many different variables, like what business you are in.
Photo Credit Sean MacEntee
Social Media has proven to be a GREAT medium to … Read More.
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Beyond the Pond Blog
Butte Creek Mill Website Design
Web Design is a lot different today than say 5 or 10 years ago. Where once it was all about bells and whistles that would provide a lot of flash, today it is more about the ability of the business owner to have control and be able to make new changes and keep the content … Read More.
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Butte Creek Mill, Clients