Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you … Read More.
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Paradux Media Group
contact@paraduxmedia.com
541-727-0627 | 855-PAR-ADUX
PO Box 81, Eagle Point, OR 97524
A Cup of Tea for Your Brand
Ever watch a tea bag enter a hot cup of water? Notice how the dark tea slowly starts to balloon out and around the bag, finding it’s way into every corner of the cup. Eventually, the entire cup of tea is colored evenly by the tea – and the taste permeates through the entire cup evenly.
photo by … Read More.
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience.
Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through. Building an audience in social … Read More.
Using and Buying Media Wisely
This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011.
The first thing you … Read More.
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Finding Brand Blog
Branding with Buzz
Branding is about being memorable and creating buzz. There are lots of ways to do it, you just have to get creative. Here are some ideas to get you started:
Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?
Better yet, work with … Read More.
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Finding Brand Blog
Unexpected Branding Opportunities
In any business there are the expected branding opportunities, television commercials, radio, signs in the store, and even employee shirts. But there are a number of unexpected branding opportunities that give you an opportunity to make your brand stand out.
The first thing to consider is what your brand manifesto requires. Is it fun, innovative, brash, friendly, … Read More.
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Finding Brand Blog
Branding on Windows
Many retail establishments are well positioned to be highly visible from drive-by traffic. Yet many of those same retail establishments are missing the best advertising possibility available – their location, and specifically their windows. Window painting is a viable method for putting your promotional message out where people driving past can see it. Granted, in some … Read More.
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Finding Brand Blog