Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you … Read More.
Branding is about being memorable and creating buzz. There are lots of ways to do it, you just have to get creative. Here are some ideas to get you started:
Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?
Better yet, work with … Read More.
In any business there are the expected branding opportunities, television commercials, radio, signs in the store, and even employee shirts. But there are a number of unexpected branding opportunities that give you an opportunity to make your brand stand out.
The first thing to consider is what your brand manifesto requires. Is it fun, innovative, brash, friendly, … Read More.
Many retail establishments are well positioned to be highly visible from drive-by traffic. Yet many of those same retail establishments are missing the best advertising possibility available – their location, and specifically their windows. Window painting is a viable method for putting your promotional message out where people driving past can see it. Granted, in some … Read More.