The second iteration of Lovejoy Hospice’s new branded print campaign used the positioning statement, “Because memories have no expiration date…” It continues to tell the story of hope and valued time spent with a loved one as they enter the final phase of their life.
As we have with other elements of the rebranding campaign, we … Read More.
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Lovejoy Hospice Print Ad – Memories Have No Expiration
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Lovejoy Hospice
Eagle Point Upper Rogue Chamber Print Ads
The Eagle Point Upper Rogue Chamber felt it was important in 2013 to do a better job of tooting their own horn. They also wanted to increase involvement and attendance at the monthly meetings. The Chamber Board decided on a print campaign using the local newspaper.
The campaign, is to promote the general meeting with guest … Read More.
Website Redesign: Upper Rogue Independent Newspaper
A weekly newspaper publication the Upper Rogue Independent was looking to take their current site and create more options and make it easier for them to control the content as well as add advertising possibilities and have the publication available on-line.
It would have been difficult under their current format so we listened to Nancy and … Read More.
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Upper Rogue Independent
Local Newspaper vs Social Media
photo credit: katerha
Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations … Read More.
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Beyond the Pond Blog
You Need a Target Audience
A couple of days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was:
Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If … Read More.
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Finding Brand Blog
Traditional Media Created Social Media
photo credit: susan solinski
Prior to conglomeration there was a time when radio, television and print were local community outlets. The big three were locally owned, and focused on the local community. Now most decisions that are made for communities regarding their major media are made from thousands of miles away. What music to play, … Read More.
Fragmentation, It Always Seems To Happen
How much has social media fragment the audience, and at what cost? Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment. While the programming and editorial content has become corporate blah for the most part audiences have rushed over to other venues as … Read More.
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Beyond the Pond Blog
Keeping it Simple
For most small business owners dealing with the media is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique … Read More.
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Beyond the Pond Blog