Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
What Is Long Tail Search And Why You Should Focus On It
The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons…
What is PPC Marketing?
PPC marketing is considered the most popular technique for advertisement utilized by various sites on the web. PPC marketing may also be termed as cost per click, pay for position, or pay for performance. However, whatever the term used, PPC marketing is the online advertiser’s preferred medium for marketing products and services to online…
Is Promoting On Facebook Worth It?
Better Brand Recognition Facebook, and social media networks, in general, allows you to syndicate your content increasing your visibility over time. You have a voice and content you should share with your audience, and Facebook is an excellent place to do it. New customers will find your brand more accessible and easier to do business with,…
Social Media Privacy and Advertising
Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?” I thought it would…
Simple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s easy for you to feel that way about your marketing, but you can stack the…