Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals - not unlike trees spreading their branches toward sunlight.
photo credit joiseshowaa
Just like trees, brands need to morph, … Read More.
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Branding Lessons from Trees
Is Your Brand Listening?
One of the most important things a brand can and should do to improve is to listen. Admittedly, listening is also one of the most difficult things to do. We all, inevitably want to jump in, correct, and respond to criticism and constructive feedback. If you can hear the full measure of the information being … Read More.
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Finding Brand Blog
Visual Identity on a Budget
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search … Read More.
Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure it out, NOW.
Whether or not you intentionally maintain a presence on these networks, your business, your brand, your customers, and your potential customers are … Read More.
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Finding Brand Blog
Lessons in Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer from a brand’s perspective – an oversight I aim to correct here.
Social Media is evolving … Read More.
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Finding Brand Blog
Why the answer should be “Yes” to an Advertising Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
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Beyond the Pond Blog
Keeping it Simple
For most small business owners dealing with the media is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique … Read More.
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Beyond the Pond Blog