Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to…
Visual Identity on a Budget
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search…